Loud burdgeting
Habit-building for the 2030 generation
Project
Category
Case study - Team project
(4 UX designers)
Period
Mar 2025 - Jan 2025
Contribution
Research, Wireframe, UI Design
Interaction, BX Design, UT
Overview
Fintech • Community
Gamification
B2C • Platform
Mobile
UX Research
UI Design
2025
20–30s struggle to
keep saving habits
budgeting apps feel boring and
disconnected from
real financial growth.
Problem
Gamified, community-driven saving
can make it fun and
naturally lead to financial products.
Solution
Boosts saving consistency,
keeps users motivated, and
guides them toward
long-term asset building.
Outcome
Loud Budgeting is a local savings community where friends team up to manage money—loudly.
Share neighbourhood-based saving habits, build up funds together through gamified challenges, and ditch the complicated spreadsheets.
It's simple, social, and fun.
Desk Research
Planning
Design
Prototyping
Pain Points / Insight
UX Principles
Scenario
UI Design
Usability Testing
Scenario
Wireframe
User Flow
Concept Model
Affinity Diagram
Solution Definition
Feature Mapping
AI-Based Survey Analysis
Survey
Iteration
*Applied the Lean UX Process
01. I first defined the primary target audience to ensure the solution
directly addressed their needs.
02. Using survey data and AI analysis, I derived behavioural insights to
design solutions aligned with users’ saving habits.
03. To validate feasibility, I created an affinity diagram to identify
core functions and a concept model to visualise user–service interactions.
04. A usability test was conducted with industry professionals.
Their feedback, both expected and surprising, helped refine the overall usability.
Building habit-forming challenges through gamification
Organising survey insights effectively with AI
Designing a finance + community platform that naturally links to financial products
What I learned